Marketing your business is very important. It increases sales and builds your brand. Marketing includes advertising, sales and public relations. Big companies like Coca Cola and General Motors have marketing budgets that run into billions of dollars. Small businesses and startups need to market their business and products too. Quite simply, marketing is telling people about your product and when you tell the right people the right story, you'll see sales grow. Figuring out the right message and targeting the right audience will require some fine tuning and continuous improvements. But the key to get started.
So... how does a small business come up with a marketing strategy and a budget?
There are several low cost marketing techniques like Google Adwords, Facebook Ads, advertising on blogs or local newspapers.
But how much should you spend on marketing? This calculator will help you come up with a quick estimate and like any other budget,
a marketing budget will also need frequent reviews and revisions, but this Small Business Marketing Budget Calculator will help
you get started.
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